NEWS,

STYLE FASHION

Caribbean Fashion brand "Kaj Designs" Opens Flagship Boutique

Gus Franklyn-Bute Editor-in-Chief

Kaj Designs, the emerging Caribbean fashion label, opened the doors of its Caribbean flagship boutique in April 2014.  distinguished as Tobago’s foremost fashion house, Kaj Designs’ President and Creative Director, Kevin Ayoung-Julien in addressing the brand’s clients, invited guests and Caribbean press at the launch, said: “We’ve had, and continue to have severe challenges in carving our brand’s image, but by your contributions the world continues to know us. Kaj Designs is a reflection of me; the brand represents a symbol of integrity, authenticity, passion, resilience, and unwavering tenacity, but most importantly a reflection of our team and everyone gathered here.”

Kaj’s President and Creative Director, Kevin Ayoung-Julien (Fourth from Left), and the brand’s CEO, Liza Miller (Third from left), cut the ribbon officially launching the Kaj Flagship Boutique, Tobago [Trinidad and Tobago]

Kaj’s President and Creative Director, Kevin Ayoung-Julien (4th Left), CEO, Liza Miller (3rd Left), cut the ribbon officially launching the Kaj Flagship Boutique, Tobago [Trinidad and Tobago]

Caribbean fashion brand “Kaj Designs” positioned as leading design house

Collared snake peplum top and skirt | 2008 Kaj Couture collection, WILD THINGS

Collared snake peplum top and skirt | 2008 Kaj Couture collection, WILD THINGS

As the best Caribbean designers continue to engineer their presence in the international and  commercial fashion arena, the opening of Kaj Designs boutique in Buccoo Integrated Facility, Buccoo Point, Tobago is a mark of intent to capture the attention of local, regional and international consumers.

Kaj Designs clothing and accessories exemplify a design aesthetics and harmonious beauty that blends a modern attitude of individualism and high personal style. Design lines are daring, embellishments are chunky, and raw fabrics are touchable, all in rich vibrant hues The opening of Kaj Designs retail space is a significant chapter in line with the Caribbean brand’s strategy for expansion and growth.  Kaj Designs’ ambition is to be the Caribbean’s leading design house known for exquisite clothing and accessories that utilise the finest raw materials, with impeccable finish and distinctive flair for detail and texture.

Kaj Designs building on international footprint of Caribbean designers

Folded envelope tunic and Bermuda shorts | 2010 Kaj Resort collection, Shore Culture

Folded envelope tunic and Bermuda shorts | 2010 Kaj Resort collection, Shore Culture

The management partnership of Kevin Ayoung-Julien, the creative mind behind the fashion label, and CEO, Liza Miller continues the forward march towards establishing a sustainable international footprint, both for the brand and as a showcase of the best Caribbean fashion.  In 2013, Kaj Designs was the first Caribbean fashion label to exhibit and show at BLUEPRINT trade show during Singapore’s premier fashion event, Asia Fashion Exchange (AFX). That year, Kaj was also the first among Caribbean counterparts to showcase at the exclusive The Fashion Festival in Bali, Indonesia.  2014 continue to be an active year for Kaj Designs when in March the label launched its resort line at a London-based online boutique, Global Runway.

One of the highlights of boutique opening was The KajFAB Anthology -a representation of the evolution of the Kaj aesthetic which showed selected pieces from Kaj collections dating from 2007 to present. Guests were treated to show-stopping pieces from the collection, Eccensual, which made its runway debut at the 2007 Caribbean Fashionweek (CFW). Eccentric combinations of wild animal prints followed with the 2008 collection, WILD THINGS, first unveiled at the inaugural Fashion Week Trinidad and Tobago (FWTT). Kaj Designs’ penultimate collection followed, with vibrant pieces from the label’s first resort line in 2010, Shore Culture.  Closing the anthology was the luxuriously simple, Kaj Resort 2014 collection, Tribu Sauvage.

Kaj Designs recently showed at Color Revolution 2014 in St. Maarten presenting a ‘safari’ collection in soft tribal and animal prints, whose earthy tones were accented in leather detailing.

Kaj Synergy + Koko Karibi Designs – leading jewellery, accessories brand

Interior Kaj Flagship Boutique featuring  Koko Karibi Designs jewellery and accessories

Interior Kaj Flagship Boutique featuring Koko Karibi Designs jewellery and accessories

The boutique’s opening featured limited edition pieces of Trinidad and Tobago’s leading jewellery and accessories brand, Koko Karibi Designs. With a minimalist design aesthetic, Koko Karibi offers modern contemporary creations in an array of precious and plated metals accented by precious and semi-precious gemstones and natural elements including shells and bone.  Liza Miller said “there is a natural synergy between Kaj and Koko Karibi Designs that hinges on a similar aesthetic approach. We are pleased to now be one of Koko Karibi’s stockists and look forward to a long and fruitful relationship.”

Visit Kaj Designs on Facebook at www.facebook.com/kajdesigns or on Instagram or Twitter @kajdesignsLIVE. For more information email info@kajdesigns.net or call 868 639-6525.

Images Courtesy: Kaj Designs and estuary PR Limited
Makeup: Lyndy-Anne Parks, Gloss Productions

 

SOCIAL SHARE:

EMBEDDED CODE:



PERMALINK:

Close

ADD COMMENTS:

One thought on “Caribbean Fashion brand “Kaj Designs” Opens Flagship Boutique

Comments are closed.

CONTRIBUTOR

Advertisement