Bold and intense: TAG Heuer Formula 1 2021 collection
Appealing to the new generation Caribbean motorsport fans
Gus Franklyn-Bute
TAG Heuer Formula 1 performance and style
Bold, intense, and disruptive could describe Max Verstappen’s season in the seat for Red Bull Racing Honda in the battle for the 2021 Formula World Championship. Verstappen leads Lewis Hamilton by 12 points after a tense win at the United States Grand Prix in Austin, Texas with five rounds to go. In orange, tangerine, and lime yellow, vibrant colours inspired by the 1980s and 90s, bold, intense, and sporty-cool is how to describe the TAG Heuer Formula 1 collection of livery, launched at the beginning of the F1 season in Bahrain.
Coolest watch in motorsport
TAG Heuer Formula 1 collection has been described as the coolest watch on the motorsport scene. Originally launched in 1986, and still very much part of the motor racing circuit, TAG Heuer continues to support Red Bull Racing Formula One team as a sponsor. Known for avant-garde watchmaking, innovation, and application of precision technology, TAG Heuer is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”) group.
Luxury-style state with Caribbean vibrancy
The introduction of 4 new TAG Heuer Formula 1 watches in energetic colours and asphalt-effect dial appeals to an urban and fashion-forward lifestyle. The liveliness of the stunning liveries pulses to the rhythms of contemporary Caribbean life and appeals to the newest generation of motorsport fans across the Caribbean diaspora. The disruptive design, steel case, and quartz movement deliver all you would expect from a luxury watch that makes a style statement, that says fun, energy, action, and high performance.
CAZ101AG.BA0842, £1,700
Dominating the dial, orange enjoys the limelight on the three-hand model, while on the chronograph, adopting the understatement of the lime yellow, it elegantly highlights the hands, indexes, and subdials and contrasts on the ceramic tachymeter-scale bezel. An urban, audaciously sporty look that is sure to appeal to young lovers of speed and powerful emotions.
TAG Heuer.com, Official website
Limegrove, Barbados
