INTERNATIONAL EXPANSION

Supporting succeed in international markets

ACU|BIEN is widely experienced in supporting businesses to expand into international markets. We are motivated by the increasing opportunities for Caribbean businesses to scale up and take advantage of the enormous consumer markets of North America, Europe and the United Kingdom. Consider us your partner on the journey to international success – from developing a business plan and strategy to your overseas launch day and beyond.

ACU|BIEN is also vastly experienced in all aspect of foreign direct investment (FDI). We have facilitated millions of dollars in projects for both investor clients and national, state and city-level economic development and investment promotion (IPA) agencies. We have worked with numerous government agencies in the Caribbean, United Kingdom, Hong Kong and United States.

International expansion, typically, necessitates the development of a market entry strategy that outlines target customers, channel strategy, requisite resources, product and service value proposition, brand positioning and operating model. Successful market penetration ensures the most suitable and efficient use of resources to drive success.

ACU|BIEN International Expansion Services

International market analysis (economy overview, market size and growth trends, customer, competition, channel analysis, etc.)
Target market selection
Market entry strategies (deciding value proposition, brand positioning, customer profile, product/service, price levels and channel strategy)
Operational and organisational model
Conducting feasibility analysis
Road map and action plan
Business partner identification
Introduction to Professional Service Provider for legal, tax, accounting services
Foreign Direct Investment and Trade Promotion
Trade Missions and Overseas Market Visit
Overseas marketing and promotion
Public relations
Product launch
Trade show support