MARKETING & COMMUNICATION

Asking the right questions

Communication must always be relevant. To be relevant you must know your communication goals. To effectively achieve your goals, you must build a communication strategy. Developing a great strategy starts with asking the right questions of your customers. Check out our Business Resources and  the essential guide to small business marketing.

Our Marketing & Communication Process

There are many factors accelerating the importance of effective communication and marketing functions in all organisations. For example, the impact of the ongoing economic and social crisis on families and businesses is plain for all to see; and the digital aged has irreversibly transformed how we consume goods and services and how businesses engage with customers, partners and stakeholders. These tectonic shifts have revolutionised communication and marketing strategies. To succeed brands must fight to keep existing customers engaged and loyal and compete for new ones in a digital arena that is crowded, loud and where attention spans is short. Talk to ACU|BIEN about how to make your communication and marketing relevant.

We start by getting to your brand and organisation. Next, we discuss and agree the service to build a holistic marketing and communications strategy. Our service includes audience research, copywriting, content strategy and creation, email marketing and public relations. Our agency is flexible, personal and cost effective for small businesses. We work with highly- ambitious entrepreneurs, small businesses and organisations who are investing in transformational marketing to build their brands and drive sales.

Audience Research

Not sure who to target? ACU|BIEN can help. We can identify your exact audience or provide a wider target group for companies in the early stages of product and service development.

Quite often ‘audience research’ is confused with ‘market research’. The principal difference is that audience research is conducted on specific group of people (your audience) to obtain information about them. For example, their attitudes, behaviours, habits, age and gender. Market research is conducted to gather information about the business environment within which your product or service targeted at your audience operates.  It may include your competitors, pricing and other economic or social factors. However, the term ‘market research’ frequently refers to both types of work.

Why not chat to us about your marketing and communication? Reach us through the online contact form.