BUSINESS RESOURCES

There is no shortage of free online tools and resources to help every entrepreneur and small business owner to start, grow and scale ideas and business concepts. Here we share some of the free resources that help shape ACU|BIEN, got us on the runway and continue to make us fly.

The essential guide to small business marketing

this guide, we look at how small business marketing can be made easy for new company owners. Read in full on page 2.

Why digital marketing is important for small business

“When small businesses get started, their focus is often on how to get their first group of customers through the door. They may trust that since they know they offer a good product or service, it’s only a matter of time until customers will find their way to them.”

“While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses should consider the huge marketplace of prospects online. No small business, no matter how new, should overlook this vast marketplace.” Read more here.

Since 2015, Google have helped millions of people find a job, grow their career or business. Now, they are here to help accelerate economic recovery through our technology, tools and training; so that local businesses, communities and people can grow stronger, faster and more resilient. https://grow.google

FREE training courses and tools to help people get the right skills for:

Personal Growth – Google Digital Workshop
Businesses – Google Digital Garage
Startups – Google Cloud
Android Developers – Udacity (Open to US residents)
Nonprofits – Google for Nonprofits (available in limited countries)
Teachers – For Education
YouTube creators – Creator Academy
Cultural organisations – Google Arts & Culture
https://grow.google (Redirects to Google’s site in your region or country)

Stanford eCorner – Where Entrepreneurs Find Inspiration

The team at Stanford eCorner believes in the powerful combination of evidence and imagination. Our mission: create content that helps entrepreneurs bring bold ideas to life and supports educators in developing thoughtful innovators. https://ecorner.stanford.edu/#

Recommended: Entrepreneurial Thought Leaders

A candid exploration of the entrepreneurial journey where informed leaders share personal stories of the secrets and setbacks behind real success. https://ecorner.stanford.edu/series/etl/

Business Model Canvas

Rapidly sketch out business ideas with the Business Model & Value Proposition Canvas. The Business Model Canvas is a tool for visionaries, game changers, and challengers. The method from the bestselling management book Business Model Generation is applied in leading organisations and start-ups worldwide. https://www.strategyzer.com/canvas/business-model-canvas